Licence in business management


This program enables students to develop timely skills related to managing people, projects, equipment, information and other resources used in the production of goods and services. Students will apprehend the decision-making process involved in all business steps and develop an orderly and systematic way of thinking. It also prepares them for graduate work or for supervisory positions in all key areas in business. It is also an excellent step toward graduate studies, such as the Master of Business Administration (MBA), the Master of Science (MS) degree.

Learning outcomes

At the end of this program you will be able to:
Develop a critical understanding of business management.
Explain what Strategic Management is.
Describe the basic functions needed to run a business.
Develop a vision, mission and strategic goals for a business
Describe financial management systems within a business
develop a business plan

Career Prospects

Once a bachelor’s in business management is obtained, graduates are adequately prepared for work in a broad variety of disciplines and environments. Most graduates go on to take on business management roles, but others find employment as administrative assistants, human resource professionals, accountants, or financial or management analysts. Others use the degree as the basis for earning an advanced academic degree, such as a Master of Business Administration in Finance or Management.


The Tuition is charged in a flat-fee structure, fixed for one year of study.

Tunisian Students

Registration Fee: TND 1,000 the first year.

Tuition: TND 8,000 per year.

International Students

Registration Fee: United States $ 1,000 the first year.

Tuition: United States $ 6,000 per year.

Payment Details

Bank Account Holder: American University in North of Africa.

Bank Name and Address: Attijari Bank, Agence El Manar, Tunis.

Account Number: TN59 04 106 058 0036089761 08.


Students can apply for a bank loan or a merit scholarship.

Curriculum description

Business core requirements (30 Credit Hours):

Course Title Credit hours
MGT 101 Introduction to Business 3
ACC 202 Financial Accounting I 3
ACC 205 Financial Accounting II 3
MIS 201 Principles of MIS 3
MGT 301 Principles of Management 3
MKT 201 Principles of Marketing 3
ACC 208 Managerial Accounting 3
MGT 401 Interpersonal Communication Skills and Human resources management 3
FIN 202 Principles of Corporate Finance 3
MGT 301 Production Management 3

Non-Business required courses (30 Credits Hours)

Non-business required courses : (30 credit hours)
Course Title Credit hours
ECO 101 Principles of Micro-economics 3
MAT 101 calculus I 3
ENG 101 Academic Writing I 3
CSC 101 Principles of computer Science 3
STA 101 Business Statistics I 3
LAW 202 Introduction to Business Law 3
ECO 108 Principles of Macro-economics 3
MAT 202 calculus II 3
STA 202 Business Statistics II 3
ENG 201 Academic Writing II 3


A. Required Courses: (21 credit hours)
Course Title Credit Hours
MGT 501 Organization Theory 3 Credits
MGT 502 Organization behavior 3 Credits
MGT 503 Business Process Management 3 Credits
MGT 504 Risk Management

3 Credits
MGT 505 Entrepreneurial Management 3 Credits
EBS 506 E business I 3 Credits
BMI 350 Business Management Intership 3 Credits
B. Elective Courses:(9 credit hours) In addition students must also take three of the following courses:
Course Title Credit Hours
MGT 508 Leadership challenges 3 Credits
MKT 509 Customer service 3 Credits
EBS 510 Digital Communication 3 Credits
MKT 511 Managing Market Place 3 Credits
MKT 512 Sale management 3 Credits
MIS 513 Information System and Application 3 Credits
ACT 514 Accounting of Business 3 Credits
MKT 340 Marketing Research 3 Credits
EBS 507 E business II 3 Credits


Students must select any 10 courses from the following list :
Course Title Credit Hours
PHI 101 Principles of Philosophy 3 Credits
PHI 110 Philosophy of Ethics 3 Credits
SOC 101 Principles of Sociology 3 Credits
PSY 101 Principles of Psychology 3 Credits
SOC 101 American Culture 3 Credits
COM 101 Communication 3 Credits
ENG 300 Modern American Literature 3 Credits
MUS 101 Modern American Music 3 Credits
DAN 101 Modern American Dance 3 Credits
DRA 101 Modern American Drama 3 Credits
MOV 101 Modern American Movies 3 Credits
GEO 210 Principles of Geography 3 Credits
ITT 201 Principles of Information Technology 3 Credits
POL 301 International Politics 3 Credits
ECO 301 International Economics 3 Credits
POL 301 International Relations 3 Credits
ENG 410 International English Literature 3 Credits
COM 400 International Communication 3 Credits
GEO 400 International Geography 3 Credits
ANT 101 Principles of Anthropology 3 Credits
HIS 300 Contemporary World History 3 Credits
ECO 300 Intermediate Micro-economicsII* 3 Credits
ECO 310 Intermediate Macro-economicsI* 3 Credits
POL 201 Self awareness and Personal Development 3 Credits

Business Electives (15 credit hours)

Minors : AUNA offers an opportunity to its students to select a minor in any of the following fields:

  • Finance
  • Digital Business Management
  • Marketing

Students desiring to have a minor MUST earn 15 prescribed credits within the selected minor filed. They MUST fill out a “Prescribed Minor Form” and obtain the permission of their Academic Advisor and Department Chair housing their major for the approval of a minor.

Students would be allowed to earn 15 credits in their minor field on the top of 60 business credits making business credit hours up to 75. Considering students taking courses in minor field, their Non-Business Elective Courses credits would drop to 15 credits hours.

This provision only applies to students seeking minors in one of the aforementioned business fields.

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