Licence in Marketing


Marketing is the process by which businesses communicate their intrinsic value to potential customers and to other businesses via marketers who’ve got the know-how of communicating this value, winning customer’s trust and applying their knowledge and creativity to enhance the visibility of businesses by satisfying the needs of the client in an effective and efficient manner.

Marketing has the power of building brand awareness, growing businesses, increasing sales and engaging customers; and this is due to the fact that the range of services related to it, such as sales, public relations, advertising, research, consumer behavior and new media, all have the purpose of conveying the intended image to the end-customer.

The program will overall acquaint you with a full range of skills and knowledge in business management, with a focus on marketing and the many sub-fields it incorporates, enabling you to successfully create the brand image/message of companies to the market.

A Licence in Marketing prepares you for graduate studies, such as the MBA, MS or MA, as well as for professional certifications.

Learning outcomes

At the end of this program you will be able to build your knowledge and skills in areas such as :

Marketing Research.
Product and Brand Management.
Personal Selling.
Public Relations.
Retail Management.
Sales Management.
Business-to-Business Marketing.
Online and Social Media Marketing.
Consumer Affairs and Protection.

Career Prospects

Marketing professional career opportunities are growing in Tunisia and abroad.
With a Marketing degree you can work in:
Public Relations
Brand Management
Digital Media
Market Research


The Tuition is charged in a flat-fee structure, fixed for one year of study.

Tunisian Students

Registration Fee: TND 1,000 the first year.

Tuition: TND 8,000 per year.

International Students

Registration Fee: United States $ 1,000 the first year.

Tuition: United States $ 6,000 per year.

Payment Details

Bank Account Holder: American University in North of Africa.

Bank Name and Address: Attijari Bank, Agence El Manar, Tunis.

Account Number: TN59 04 106 058 0036089761 08.


Students can apply for a bank loan or a merit scholarship.

Course Description

Business core requirements (30 Credit Hours):

Course Title Credit hours
MGT 101 Introduction to Business 3
ACC 202 Financial Accounting I 3
ACC 205 Financial Accounting II 3
MIS 201 Principles of MIS 3
MGT 301 Principles of Management 3
MKT 201 Principles of Marketing 3
ACC 208 Managerial Accounting 3
MGT 401 Interpersonal Communication Skills and Human resources management 3
FIN 202 Principles of Corporate Finance 3
MGT 301 Production Management 3

Non-Business required courses (30 Credits Hours)

Non-business required courses : (30 credit hours)
Course Title Credit hours
ECO 101 Principles of Micro-economics 3
MAT 101 calculus I 3
ENG 101 Academic Writing I 3
CSC 101 Principles of computer Science 3
STA 101 Business Statistics I 3
LAW 202 Introduction to Business Law 3
ECO 108 Principles of Macro-economics 3
MAT 202 calculus II 3
STA 202 Business Statistics II 3
ENG 201 Academic Writing II 3


A. Required Courses: (21 credit hours)
Course Title Credit Hours
MKT 310 Consumer behavior 3 Credits
MKT 340 Marketing Research 3 Credits
MKT 350 Product and Brand Management 3 Credits
MKT 370 Integrated Marketing Communication 3 Credits
MKT 480 International Marketing 3 Credits
MKT 490 Marketing Internship 3 Credits
MKT 499 Marketing Strategy 3 Credits
B. Elective Courses:(9 credit hours) In addition students must also take three of the following courses(9 credit hours):
Course Title Credit Hours
MKT 350 Pricing Management 3 Credits
MKT 355 Channels Management 3 Credits
MKT 360 Internet and Social Media Marketing 3 Credits
MKT 365 Services Marketing 3 Credits
MKT 370 Personal Selling 3 Credits
MKT 375 Retailing Management 3 Credits
MKT 380 Marketing Management 3 Credits
MKT 480 Marketing Analytics 3 Credits
MKT 495 Marketing Consulting 3 Credits


Non-Business Elective Courses : (30 credit hours). Students must select any 10 courses from the following list :
Course Title Credit Hours
PHI 101 Principles of Philosophy 3
PHI 20% Philosophy of Ethics 3
SOC 101 Principles of Sociology 3
PSY 101 Principles of Psychology 3
SOC 101 American Culture 3
COM 101 Communication 3
ENG 300 Modern American Literature 3
MUS 101 Modern American Music 3
DAN 101 Modern American Dance 3
DRA 101 Modern American Drama 3
MOV 101 Modern American Movies 3
GEO 210 Principles of Geography 3
ITT 201 Principles of Information Technology 3
POL 301 International Politics 3
ECO 301 International Economics 3
POL 301 International Relations 3
ENG 410 International English Literature 3
COM 400 International Communication 3
GEO 400 International Geography 3
ANT 101 Principles of Anthropology 3
HIS 300 Contemporary World History 3
ECO 300 Intermediate Micro-economicsII* 3
ECO 310 Intermediate Macro-economicsI* 3

Business Electives (15 credit hours)

Minors : AUNA offers an opportunity to its students to select a minor in any of the following fields:

  • Finance
  • Digital Business Management
  • Marketing

Students desiring to have a minor MUST earn 15 prescribed credits within the selected minor filed. They MUST fill out a “Prescribed Minor Form” and obtain the permission of their Academic Advisor and Department Chair housing their major for the approval of a minor.

Students would be allowed to earn 15 credits in their minor field on the top of 60 business credits making business credit hours up to 75. Considering students taking courses in minor field, their Non-Business Elective Courses credits would drop to 15 credits hours.

This provision only applies to students seeking minors in one of the aforementioned business fields.

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